Friday, January 6, 2012

So THIS is what the Solar Bears will look like

I like the old look better. But this ... this is, um, different.
The Orlando Solar Bears, the ECHL team that will hit the rink at the Amway Center this October, presented their new-look logo at halftime of Friday's Orlando Magic-Chicago Bulls game at the Amway. The presentation is a part of the team's "Out Of Hibernation" marketing campaign.
Your 2012 Orlando Solar Bears! Let's go Bears!
"Shades", the ever-popular mascot, is back on the logo, holding a stick in a new and rather macho manner. A sun shaped in the letter 'O' for Orlando sits behind Shades.
He's holding the stick behind his shoulders, kind of like he's waiting on deck at a baseball game, instead of ready to pounce on a puck or an opposing winger. And the 'O' doesn't impress me.
But, it's not bad, and it's definitely interesting. I guess we were expecting it to have the panache of the Old O-Bears, who played in the International Hockey League from 1995-2001, winning the Turner Cup in 2001 before the IHL folded.

This guy look familiar?

In addition to the unveiling during the Magic game, the logo lit up the roads throughout Orlando on ClearChannel Outdoor Digital locations in a synchronized manner at 11 p.m. in an official "Orlando Solar Bears Road Block." (If you're reading right after I write it ... you have 45 minutes to hit the road and check it out.)
The Solar Bears will introduce their jersey designs, announce an NHL affiliation and introduce its coaching staff in the next 4-6 months, the team website ( said.
There's more details in my story at found here.

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